Revamped Daybreak attracts just 100k extra viewers

TV ratings have revealed that an average audience of 600k watched the revamped 'Daybreak' yesterday morning.

The ratings were up just 100k from the audience who watched Kate Garraway and Dan Lobb present together for the final time last Friday.

Aled Jones having just seen yesterday's viewing figures (Credit: ITV)


This week's much-hyped relaunch saw Lorraine Kelly and Aled Jones taking over as the ITV breakfast show's main hosts, with Lorraine also continuing to present her own segment from 8.30am onwards.

An ITV spokeperson told BBC News that they were happy with the revamped show and looked forward to building on initial ratings.

'Daybreak's average audience of 600k on Monday was no match for 'BBC Breakfast', which attracted an average of 1.4 million viewers.

ITV's breakfast show has struggled in the ratings since 'GMTV' was axed in favour of 'Daybreak' in September 2010.

High-profile signings Adrian Chiles and Christine Bleakley, poached from BBC's 'The One Show', failed to attract viewers and ratings had plummeted to just 300k by January 2011.

We asked what you thought of the new-look 'Daybreak' and had a largely negative response. One user Valerie said: 'Bring back Dan & Kate, was really liking that show, now looks like I am having to go back to the BBC again', while Sandra called for the return of Eamonn Holmes, who was a presenter on 'GMTV' from 1993 until 2005.

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