Great British Bake-Off winner John Whaite ‘to earn £500,000’

'The Great British Bake-Off' winner John Whaite could earn £500,000 from his title in book deals and endorsements.

Icing on the cake: John Whaite is tipped to make a fortune (Credit: BBC)

PR man Max Clifford has said that the 23-year-old law student from Wigan has the potential to 'make it big'.

“If he takes the right advice, John could make half a million in the next year,” Clifford told The Sun, but added: “If he doesn’t build up a reputation in that time, he’s lost his chance.”

The baker beat off competition from the experimental Scotsman James Morton and sturdy consistency from Brendan Lynch in the final.

His competition-winning cake was called Heaven and Hell, and comprised a dark chocolate and orange base, topped with mini coconut meringue cakes and gold leaf.

Judge Paul Hollywood said that the elegant creation gave 'the perfect slice', while Mary Berry called the confection 'stunning'.

But it's certainly not a cake for amateurs, with the recipe running three sheets of A4 long, and including 27 steps.

“I still can’t believe it. I was surprised to even get on the show. My legs went to jelly. I was really shaking when they said my name. My mum was really chuffed. She was crying,” he told the Daily Mail.

But his victory was also tinged with sadness.

“The day after I won, my grandad had a brain haemorrhage and later died. I'm sure he'd be proud of me,” he said.

For now, he is weighing up options for his future, and plans to study patisserie and baking.

“Schools are very expensive so I am still working out about funds. But I am going to work hard and keep developing my skills. I’m still practising each day and putting together ideas for a cookery book,” he said.

Mary Berry receives CBEThe Great British Bake-off star Mary Berry has been awarded a CBE by the Prince of Wales at Windsor Castle