ITV have struggled with their morning show in recent years. Viewers have endured a number of changes and today marked the start of the latest overhaul, as 'Daybreak' was replaced with 'Good Morning Britain'.
It was clear from the show's start that the revamp has been heavily inspired by America's breakfast television, most notably 'Good Morning America'. Gone was 'Daybreak's' informal attitude and in its place was a very official-looking studio, with all four presenters sat behind a glass desk talking straight into the camera - it was a far cry from the usual jokes between Aled Jones and Lorraine Kelly.
While all eyes were on Susanna Reid, it was Ben Shepherd who dominated and led the first episode, where Sean Fletcher and Charlotte Hawkins were extremely underused. Having four presenters proved to be very controversial with viewers on Twitter, especially as former 'Daybreak' contributors Ranvir Singh, Richard Arnold, Ross King, Andi Peters, Katy Fawcett and weather presenter Laura Tobin all still had regular spots on the show.
As time went on the presenters seemed to become more comfortable with each other, but the start of the programme got off to a shaky start as Reid, Shepherd, Fletcher and Hawkins each read a news story directly to the camera before the next presenter jumped in with another headline. The frequent handovers meant that we saw little interaction between the hosts to begin with, so any mention of their 'chemistry' seemed very forced.
While this improved as time went on, the first moment of 'Good Morning Britain' that seemed natural came when Susanna Reid panicked because her autocue didn't have the information she needed about One Direction for a link. She awkwardly explained the situation as Ben Shepherd grimaced and it led to the show's first interaction between the pair that didn't seem forced.
The first episode struggled due to a lack of a defining identity - 'Good Morning Britain' seemed determined to re-launch as a news-heavy breakfast show but there were still signs of the light entertainment frequently associated with 'Daybreak'. The recurrent cuts to Andi Peters and his 'Wheel of Money' at Kirkgate Market, and the continual teases to a 'One Direction exclusive', meant viewers never really knew where they stood.
There were certainly some teething issues in the first show - the distracting on-screen graphics, quick camera cuts, Americanised walking and talking links, and weathergirl Laura Tobin accidentally calling the show 'Daybreak' were all very noticeable. However, if the producers listen to the feedback left by viewers, and mould the show appropriately over the coming weeks, 'Good Morning Britain' could be shaped into a very likeable and popular programme.
There's controversy whenever there is a revamp on breakfast television and, judging by initial reactions on Twitter, 'Good Morning Britain' will take some getting used to, but will viewers stick with it long enough? Only time will tell…
What did you think of 'Good Morning Britain'? Was it too Americanised, or a welcomed change? Let us know in the comments below…