An advert for the launch of TV channel TNT in Belgium has become a viral hit.
The 90-second promotional advert to mark the US channel's launch in Europe features a hidden camera stunt where members of the public are encouraged to press a button to see what happens.
A sign beside the button says 'Push to add drama' and that's exactly what happens as a number of stunts leave passers-by stunned in the Flemish town featured.
We wish some of our UK broadcasters would follow note and come up with some more exciting ads like this!
Watch the advert for TNT below..