'This Morning' hosts Phillip Schofield and Holly Willoughby are to go head-to-head in a BBC versus ITV ratings war.
The pair will host programmes on opposing channels when Schofield returns to 'The Cube' on 14 April, while Willoughby will be presenting 'The Voice' live results show.
The BBC and ITV are warring over the prime time ratings, with ‘The Voice, which Holly defected to from ‘Dancing On Ice’, clashing with ‘Britain’s Got Talent’ on Saturday nights.
A source told The Mirror that 'this smacks of desperation. They are running scared and to pit Phillip against Holly is the last throw of the dice'.
“They are going to any lengths to beat 'The Voice' and damage its ratings but they are on a losing wicket,” they added.
So far 'The Voice' has been winning in the ratings when it crosses over with 'Britain's Got Talent' on ITV, by around two million viewers.
But 'BGT' is still winning overall, receiving 9.9 million viewers to 'The Voice's nine million. [The Mirror]
Also in today's press
In other news, Ofcom is considering whether to investigate 'Britain's Got Talent' after viewers complained about burlesque dancer Beatrix Von Bourbon stripping down to a basque and nipple tassels before the 9pm watershed last weekend. [Daily Mail]
'EastEnders' star Sid Owen has reportedly signed on for the next series of 'Strictly Come Dancing'. He's set to battle it out on the dancefloor with his on-screen sister Janine, played by Charlie Brooks, who has also signed up following her appearance on the show's Christmas special. [The Sun]
Louis Walsh has slated Jordan for succeeding with no discernible talent. “She’s had an incredibly long career, she’s always in the news, yet we wonder what her talent is,” he said. [The Sun]
Phillip Schofield and Holly Willoughby to go head-to-head in ratings war – Daily TV round-upBy Ben Arnold | Yahoo! TV News – Thu, Apr 5, 2012 13:58 BST
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