New X Factor fix claims over M&S ad - Daily TV round-up

'The X Factor' is at the centre of fresh fix claims over a re-edited version of the Christmas ‘X Factor’ Marks & Spencer advert, that replaces the last image of Misha B with Amelia Lily.

The ad had ended with a lingering last line from Manchester singer Misha B, but now it’s Amelia instead.

[See also: Amelia returns to X Factor amid fix claims]

Fans have taken to Twitter to voice their displeasure at the move, which some have seen as a bias towards the reinstated Amelia.

Luke Bellars said: “Just realised M&S put Amelia Lily in the ad, it's a fix,” with another adding: “They have replaced Misha B with Amelia! That was a bit out.”

But fans had also been angry when Misha previously got top billing, suggesting that it was done to increase votes for her.

‘X Factor’ has not commented on the fix claims, but M&S has said that the artists on the ad have been moved around as other contestants left the show. [The Sun]

[See also: X Factor final guest stars announced]

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