Oh My Cod!

Thu Mar 27 09:51AM by TV Editor

The Apprentice's Nicholas De Lacy Brown

- Watch video: This year's candidates

From the opening moments of last night's Apprentice it was clear that we had another bunch of jumped-up, arrogant, cringeworthy know-it-alls battling for a job with Sir Alan - in other words we are in for another excellent series.

Ian can't even bring himself to say the word 'loser', Jennifer rates herself as 'the best salesperson in Europe', Claire says she likes to crash through everything like her family's german shepherd dog and scary Sara doesn't like to beat her opposition, she likes to thrash them.

The first task saw the group split into male and female teams and given a load of fish to sell at a London market. Easy? Well, no. The teams struggled to tell their Monkfish from their Sea Breams and ended up selling the fish at a fraction of the actual value.

Other highlights of the first episode included sulky Ian pursing his lips and declaring that he hated losing, Lucinda's kooky dress sense (do health and safety regulations allow people to sell fish wearing a purple woollen beret?) and, of course, Raef's hair - what's that all about?

The award for best line has to go to Sir Alan's sidekick Nick who asked the boys' team "Did it strike anybody that a £5 lobster is bloody cheap?"

The boardroom showdown saw the girls triumph and drippy boys' team leader Alex chose to take Nicholas and Raef back into the boardroom with him.

Things quickly escalated into a class war with Nicholas declaring that the group had split into the educated and the non-educated.  Alex was quick to point out that he also had a university degree which led Nicholas to point out more differences between the boys - he likes to talk about arts and culture and they like to talk about football apparently. The writing was really on the wall for Nicholas at that point and Sir Alan rightly fired him.

What did you think of the first episode? Who are your favourites and which of the candidates are getting on your nerves. Let us know...

- Watch Nicholas on You're Fired

- Vote for your favourite contestant in our poll

Comment on this article

Please to add your comments.

User comments

  • (321)

    I thought the opening comments by Sir Alan about the house was excellent and really summed it up for the wanabees. "It used to be a glass factory, but has now been converted into houses where posers like you live." Great stuff - really cringeworthy contestants again this series, several of whom are just over educated idiots and not one of them possessing a degree in common sense. Keep it up.

    Posted by: dudley.tucker on Thu Mar 27 03:10PM | Report abuse
  • (322)

    99hr99hrlg

    Posted by: mike.wsmith on Thu Mar 27 03:11PM | Report abuse
  • (323)

    Their stock was purchased, van hired, market and stall arranged all they had to do was sell fish. Both teams lost money but had dinner. I suggest no nett profit no food would bring reality to a reality show. If these were the best applicants Sir Alan Sugars position is safe for a long time yet. Nicholas attitudes were beyond belief. Who interviewed him?

    Posted by: stuart.landfear on Thu Mar 27 03:12PM | Report abuse
  • (324)

    Honestly I think all the candidates are putting on this front as expected for viewer ratings. It's all part of "reality" TV. That said I bet once amongst there own family and friends they are quite the opposite to the scary, egotistical, cut-throat people they are portrayed as. Anyone with a brain knows that "reality" TV is a more unrealistic and that anyone went for a job with the attitudes most of them have, they'd be given the road. So to the viewers I would say....hey relax and read between the lines, look under the surface!

    Posted by: shellser73 on Thu Mar 27 03:13PM | Report abuse
  • (325)

    The state of British television really is appalling and I truthfully despair.

    Posted by: roy.ellis on Thu Mar 27 03:14PM | Report abuse
  • (326)

    nicholas should have been fired like he was cas he was just making excuses for himself which were pretty bad 2 B honest. He shouldn't have left his job in the first place

    Posted by: emily.garrett on Thu Mar 27 03:19PM | Report abuse
  • (327)

    He was a right idiot and deserved to go. Stuck up wally!

    Posted by: lindsayelston on Thu Mar 27 03:24PM | Report abuse
  • (328)

    Considering his occupation, he did not defend himself very well in the Boardroom. I would not like to have anyone like him ever defend me. However, were I ever to commit a crime (G forbid), I would love to have him as the Prosecutor!

    Posted by: aljohns24 on Thu Mar 27 03:24PM | Report abuse
  • (329)

    I didn't even see the whole thing and he came across as up himself. He seemed like such a snob! I go to a private school and I would like to say that we are not all like that! I hate that he seemed to have pandered to the stereotype.

    Posted by: alexa.webster on Thu Mar 27 03:25PM | Report abuse
  • (330)

    i think alex shoudeve been fired cos he's a @#$%ttttttttt

    Posted by: amy46250 on Thu Mar 27 03:29PM | Report abuse