Terry launches Children In Need jam

Today saw the launch of a special strawberry jam which will help raise profits for this year's Children In Need.

The jam, which is produced by Baxters, is being sold exclusively in Selfridges for two weeks before becoming available in supermarkets around the country.

Sir Terry, who celebrates his 30th appeal this November, was present to celebrate the occasion and meet customers in the Selfridges Food Hall throughout the morning to personally sign jars of Pudsey’s Strawberry Jam for the first 50 enthusiastic customers. 

He said: “It was fantastic to see the public really getting behind the initiative this morning and supporting the charity and I’m thrilled to announce that we’ve already sold over 300 jars of Pudsey’s Strawberry Jam.  I’m really looking forward to buying a jar or two myself as well – I’ve always been rather partial to a jam sandwich!”

Pudsey had a fantastic day out when he was invited to the Baxters factory in Fochabers, Scotland, to develop, make and taste his Strawberry Jam.  He worked alongside Audrey Baxter in the famous Baxters kitchen to create the delicious, special recipe jam, which contains two different varieties of the finest strawberries blended together to create a mouth-watering, deep fruity flavour.

Audrey Baxter said: "We are very excited to be working with BBC Children in Need and delighted that Pudsey chose Baxters to create his Strawberry Jam recipe. We fully support the work of this fabulous charity and hope that the jam will be enjoyed by families across the UK, whilst raising a substantial amount of money for the many extremely worthy causes."

For every £1.59 jar of Pudsey’s Strawberry Jam sold, Baxters will be donating 50p to BBC Children in Need.

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