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simon was his own downfall, i can't believe that simon allowed his team to talk back to him in the way they did, he put himself on the front line, he was the project manager and the production process line was his problem, at one stage he went at the back of the set up and almost in tears, i thought he was ex-amy, the art of making money was get the money in the till or orders in first, and worry about how you get the goods to the punters. they tuned away punters, purely on the way they filed, collated the customers orders, they should of have a laptop on the set, and sent the orders through via the laptop, that would have saved time, if this is the qualitity of the people that applied for the "Apprentice", than we have a awful lot of "so called Managers" that are useless. i have never seen so many people look so puzzled trying to do such a simple task. Sir Alan, is proberly thinking in his own catch phase that " You are Fired" after watching the programme for the 1st time last night, both Alex and Claire was as useful as a push bike with no wheels