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I believe that it's most rewarding to be devious , callous and dishonest these days . The media and once you 've become rich by whatever devious means , one suddenly becomes the media attraction and there are people out there who will make it a must to shower particular attention to such characters to further their own devious , callous and selfish needs . It seems these days that it has become an art for some to set themselves on this greedy and money grabbing route and once they succeed , unfortunately become suddenly the media attraction and fortunately for them , they are further given oppurtunities to become richer . Suddenly they become charities champion in an attempt wash their reputation . Rob.