She's re-invented herself as the most bizarre of national treasures, and four years since Katie Price's love affair began with Peter Andre, it seems viewers still can't get enough of the blunt-speaking glamour queen.
Now Katie has revealed that the romance has by no means gone out of their relationship.
She told The Sun they recently made an emotional trip back to the Australian jungle where they met and to enjoy the kiss they would not allow themselves during filming of I'm A Celebrity.
In an exclusive interview to mark the return of their reality show, 29-year-old Jordan says: "We had a proper kiss in the jungle! We couldn't do that at the time because we didn't want to be snogging on camera.
"We were in Australia visiting Pete's family and we asked if we could go back to the camp and have a look at it again for our show. We're the only people ever to be allowed back in.
"It was so weird crossing that bridge again. We were standing there in the camp, which looks just the same, and we suddenly thought, 'Ah, we can have a kiss now.'
"It was so long ago and so much seems to have happened since then.
"Not many couples stay together for four years in the showbiz world so it was nice to go back and remember how it all started."